The Art of Selling Light Control
2 Days
Locations: Coopersburg, PA; Plantation, FL; Irvine, CA
Cost: $300

The two-day sales course will increase your effectiveness at selling high-end electronics’ products for the luxury market. The course will cover best practices, solid sales lessons, industry information, and sales support tools that will surely help grow your custom electronics business.

Who Should Attend?
Existing Lutron Residential System Providers, including dealers and contractors.  Residential System Providers can visit the HW Resource website: http://resi.lutron.com/ (log-in required) to register

This Course Will Help You…

• Identify current market activities and trends; how did we get here and where is it going?
• Specify packages, not parts and pieces
• Apply principles of sales psychology, especially focused to custom electronics
• Evaluate and select the appropriate customers for your business
• Utilize benefit selling: why does your customer want to purchase?

2009 Dates
March 18 - 19 (Coopersburg, PA)
May 18 – 19 (Irvine, CA)
August 20 – 21 (Coopersburg, PA)
September 21 – 22 (Plantation, FL)
October 15 – 16 (Irvine, CA)